“One of the most challenging aspects of any corporate rebrand is the actual launch stage. This is the critical point where the rebrand captivates both employees and customers, creates new perceptions and catapults the company to a higher level of awareness and interest. Share gains usually follow any successful launch. Lexicon has completed over 200 corporate rebrands over the last 20 years and Marissa Aydlett was a stand-out client of Lexicon’s when we were engaged to rebrand Appboy to what has become Braze. More than that, Marissa did a fantastic job in launching the new brand. No detail was left on the table. More than any other rebrand in recent years, Marissa performance was stellar. She has all the marketing skills and people skills to create a winning launch. Lexicon would gladly and enthusiastically work with Marissa on any corporate rebrand in the future.”

“Marissa drives results during times of significant transformation and disruption to the status quo. In my time spent working with her at both Buddy Media/Salesforce and later at Braze, I have observed Marissa navigate turbulent times with excellence. At Buddy Media, she played a pivotal role in the rapid integration of a smaller company we acquired (from a go-to-market perspective), and then drove operations for many of the key go-to-market initiatives associated with Buddy Media’s subsequent acquisition by Salesforce. Neither of those integrations would have run as smoothly or as quickly as they did without Marissa’s leadership and strong ability to execute under pressure. And then at Braze, Marissa was the driving force behind a company name change and rebranding, perhaps one of the most complicated tasks for anyone to undertake. She, of course, managed this chaotic process with excellence, and the company has never looked back since. After 8 years of working with Marissa in a variety of high stress and high growth environments, I would trust her to manage through virtually any transformation scenario. She provides creativity, inspiration, and leadership, and most importantly, she simply knows how to execute.”

“Marissa brings deep passion and experience to her work. She is a student of the arena in which she operates, learning as much as she can about the ecosystem, the players, and the motivations of an organization in order to inform her decisions. As we built Quartz and relationships with disparate blue-chip clients, Marissa was instrumental in driving innovation and execution that answered the needs of so many top brands across a variety of categories. The work she oversaw on accounts like GE, Adobe, Goldman Sachs and Bank of America helped lay the foundation for the ongoing success we’ve had in serving clients’ needs.”

“Marissa is one of the best, if not THE, best partners I have had in my career in digital media. We worked together at Quartz, a global economy site, and when I went to her with audience insights, she quickly figured out ways to monetize. That creativity resulted in the launches of Quartz India and Africa editions, and a multi-year, multimillion dollar sponsorship. She revolutionized my belief in what is possible and illustrated the powerful marriage of metrics, money and message.”