About
Marissa Aydlett is a brand operations leader with a proven track record at times of critical transition for businesses, in bringing new strategies and positioning to market across disciplines to realize commercial success, driving industry and consumer recognition for award-winning products and supporting record-breaking revenue generation.
Her work in guiding the Braze organization through a corporate rename (formerly Appboy) resulted in a 22.5% increase in familiarity among purchase decision makers in just 12 months, and earned her recognition as one of Advertising Age’s 25 Marketing Technology Trailblazers 2017. Braze is now valued at nearly a billion dollars and is acknowledged as one of the next unicorns.
Additional accomplishments include: DMN’s 40 Under 40 2017, Mobile Marketer’s Mobile Women to Watch 2017, and Folio’s Top Women in Media 2014 for her outstanding revitalization of the Quartz marketing team, where she grew revenue 400% year over year.
Why work with Marissa?
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I’ve done this before, and seen great commercial success. I’ve also learned what could have been done better, or more efficiently.
I don’t believe in “moment in time launches”...my deliberate approach results in a phased roll out that accounts for external and internal components, uniting existing company initiatives with the new project, pre- and post-launch.
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I am committed to your teams’ success, crafting a plan that will enable them to continue day-to-day work without the distraction of on-the-job learning for a never-been-done-before launch.
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My work is rooted in my values, and I take the time to understand your company culture and find our points of intersection.
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Listen to what others have to say:
“Marissa drives results during times of significant transformation and disruption to the status quo. In my time spent working with her at both Buddy Media/Salesforce and later at Braze, I have observed Marissa navigate turbulent times with excellence. At Buddy Media, she played a pivotal role in the rapid integration of a smaller company we acquired (from a go-to-market perspective), and then drove operations for many of the key go-to-market initiatives associated with Buddy Media’s subsequent acquisition by Salesforce. Neither of those integrations would have run as smoothly or as quickly as they did without Marissa’s leadership and strong ability to execute under pressure. And then at Braze, Marissa was the driving force behind a company name change and rebranding, perhaps one of the most complicated tasks for anyone to undertake. She, of course, managed this chaotic process with excellence, and the company has never looked back since. After 8 years of working with Marissa in a variety of high stress and high growth environments, I would trust her to manage through virtually any transformation scenario. She provides creativity, inspiration, and leadership, and most importantly, she simply knows how to execute.”
My Values
Intention
Worthwhile work begins with goal setting. Every element of the plan we create will be deliberate and results-driven. No fluff, no box-checking for appearances’ sake.
Commitment
I don’t believe in settling for “good enough” and neither should you. I will push for clarity and thoroughness in order to deliver operational excellence.
Heart
I care deeply about the work I do, and value collaborating with business leaders who also bring passion to the table.